Chartered Institute of Marketing (CIM) Professional Diploma in Marketing

Fees | Course length | Entry requirements

Why choose this course?

• The Diploma helps you with the 'how to' aspects of marketing planning
• It includes elements ranging from channel management to communications, along with specialist areas such as new product development
• You'll develop an appreciation of the complex and dynamic external environment and how it might best be managed in market terms
• You'll focus on the importance of customers and their behaviour relating to marketing decisions
• Study part time over one year.

About the course

This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure that you gain relevant competencies for various stages of your marketing career.

The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself - including elements ranging from channel management to communications, along with specialist areas like new product development.

By the end of this qualification you will be able to:

• Evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organisational strategy, culture and the broader marketing environment 
• Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives
• Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success 
• Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects.

Who is it for?

The Diploma is for you if you are responsible for managing the marketing process at an operational level. It is also ideal if you are moving into a mid-level marketing position and building on knowledge gained at Certificate level.

If you have operational responsibilities and are looking for a management role, such as brand manager, marketing executive or account manager, the Diploma will certainly help you to achieve this.

Find out more about what subjects and modules you'll be studying...

Your career

• The Professional Diploma is a recognised as a qualification across the world.  If you successfully complete all of the units, you're eligible for certification.
• The Diploma will enhance your career prospects and prepare you for a career in marketing management.
• You can progress directly on to the Chartered Postgraduate Diploma in Marketing, a challenging, high-level marketing qualification that demonstrates specialist professional knowledge across many areas.

What our students say

As a direct result of studying this programme I've gained the skills to undertake project management, new product launches, and chair high level industry committees. It's given me a huge boost in credibility within my own organisation and within the industry.

John Wright

How you'll learn

Classes take place on Tuesday evenings between 6pm and 9pm. They are supplemented by occasional weekend workshops. 

• Need a place to stay for the weekend workshops? See local hotels

How you're assessed

Assessment is by course work and external examinations.

Anything else?

It's a requirement of the CIM that you register as a student member. This entitles you to the benefits of a full member. Register at www.cim.co.uk

• Apply for this course now