Commercial awareness
Using commercial awareness in applying for jobs
“Commercial awareness is an interest in business and an understanding of the wider environment in which an organisation operates”
Kate Wigglesworth, Regional Recruitment Manager, Enterprise Rent-A-Car
To make a good impression with recruiters you will need to comprehensively research the company you are applying to before each stage of the recruitment process.
You should make yourself as attractive as possible to an employer by demonstrating awareness of how businesses operate and the roles you might be asked to perform, whether in commercial enterprises or the public sector.
How can you make yourself more commercially aware?
- Listen to "Commerical Awareness - Doing your Employer Research" presentation (12 mins)
- See what Enterprise Rent-A-Car say about the importance of commercial awareness (Powerpoint presentation, 2MB)
- Read TARGETjobs article on what commercial awareness is
