Matas, Ugne and Harriet, Animation

University marketing managers put their faith in the skills of students Matas Zaloga, Ugne Dagilyte and Harriet Farren, who successfully completed Derby's BA (Hons) Animation degree course.

The colourful and energetic 30 second long animation - showing how from a first contact with the University of Derby, prospective students can go on to careers in science, sport, business and other fields - was aired in commercial breaks on E4 and other digital TV channels in June 2013.

From Lithuania to Derby

Matas and Ugne, came from Lithuania together to study on Derby's Animation course

Matas said: "I began working on small video films to promote band gigs when I was 16 and, after High School, wanted to learn more. My time at Derby has taught me that you can't just rely on your technical skills in this field, you have to also have the theoretical knowledge, such as storyboarding ability."

How their degrees from Derby has had impact on their careers

The trio now run Zazu Studio Ltd, based in Pride Park, Derby, which they set-up whilst still studying their degrees. They were approached to create the animated TV commercial as they were completing their degree courses.

Ugne, from Šventoji, near the Baltic Sea, added: "This has been a very important project for us and for the company. We've done commissions for other clients but this will be our first nationally broadcasted TV commercial. The University has shown real faith in us."

Harriet Farren, originally from Bristol - who travelled to China in 2012, as part of her prize for winning a British Council competition for a short animated film on the 2012 Olympics - said: "What we've tried to do with the film is capture something of the energy of the University of Derby.

"What also helped me visualise this is that I worked briefly in the University's Marketing Department when I was a student and saw the amount of activity that went on in there."

 

"We've done commissions for other clients but this will be our first nationally broadcasted TV commercial. The University has shown real faith in us." Ugne Dagilyte