Derby student, James Plimmer, got a taste of life as a budding popstar when he was invited to tour with X Factor winner, Ben Haenow.
"Touring with Ben was incredible," says James.
"The experience gave me a real insight into how the music industry works and opened doors with various agents and managers. It
was most definitely a step in the right direction for my career."
James' passion for music started at the tender age of 11 when he was given an old battered acoustic guitar by his dad. Guitar lessons followed and, at 13, James formed his own school rock band, performing at school concerts and in local pubs. "It all seemed pretty
incredible at the time," James reflects.
As well as building and refining his knowledge and skills at university – James is currently studying for a BA degree in Popular Music with Music Technology – last year he embarked on his own personal project to develop both his experience and profile as a performer.
"Since my project started I've played around 70 shows, including 15 Christmas shows in Leicester, my hometown, with the likes of BBC Radio Leicester and Gem 106, raising money for brain tumour research."
James describes the project as "a mixture of hard work to create a buzz and get yourself known, combined with a bit of luck and a LOT OF EMAILS!"
So what does the future hold for this entrepreneurial music student? "It's a long way off yet but, depending on how things pan out, I'd like to continue at university to do a Masters in something like music business and marketing. That way, I can carry on building my fan base in the UK, whilst studying something I love.”
Ultimately though, James is holding on to his childhood ambitions: "My dream job is to be a worldwide performer or artist; someone who has had chart success and writes songs for other major artists. That's always been the goal and I'll keep going until I achieve it!"
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